Last updated: 11 April 2026
Privacy Policy
Let of Luxury (“we”, “us”, “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you visit our website or use our services.
This policy is written in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. We are registered with and comply with the requirements of the Information Commissioner’s Office (ICO).
1. Who We Are
Business name: Let of Luxury
Website: https://www.letofluxury.co.uk
Service: Serviced accommodation and holiday let management
Location: United Kingdom
For data protection purposes, Let of Luxury is the data controller responsible for your personal data. If you have any questions about this policy or how your data is handled, please contact us at: info@letofluxury.co.uk
2. What Personal Data We Collect
We may collect and process the following personal information:
a) Information you provide directly
• Full name
• Email address
• Phone number
• Booking details
• Messages sent via contact forms, booking forms, or email
• Any information you voluntarily provide when enquiring or booking
b) Information collected automatically
When you visit our website, we may automatically collect:
• IP address
• Browser type and version
• Device and operating system information
• Pages visited, time spent on the site, and referring URLs
This data helps us improve website performance and user experience.
3. How We Use Your Information
We use your personal data to:
• Respond to enquiries and booking requests
• Manage reservations and provide accommodation services
• Communicate with guests before, during, and after stays
• Improve our website, services, and customer experience
• Send service-related communications
• Prevent fraud and ensure website security
We do not sell or rent your personal data to third parties.
4. Lawful Basis for Processing (UK GDPR)
We process your personal data under the following lawful bases:
• Contractual necessity – to manage bookings and deliver accommodation services
• Legitimate interests – to operate, improve, and promote our business
• Consent – where you have explicitly agreed, for example to receive marketing communications
• Legal obligation – where required to do so under UK law
5. Cookies
Our website uses cookies to:
• Ensure the website functions correctly
• Analyse website traffic and usage patterns
• Improve website performance and user experience
You can manage or disable cookies at any time through your browser settings. Continued use of our website following notification of our cookie use constitutes your acceptance of cookies in accordance with UK GDPR.
6. Sharing Your Personal Data
We may share your data with trusted third parties only where necessary to deliver our services, including:
• Property management and booking platforms (e.g. Hostaway)
• Payment service providers
• Website hosting and IT service providers
• Cleaning and maintenance contractors (limited to booking-relevant information only)
All third parties are required to handle your data securely and in full compliance with UK GDPR.
7. Data Security
We implement appropriate technical and organisational measures to protect your personal data against:
• Unauthorised access
• Loss or misuse
• Unlawful disclosure or alteration
Access to personal data is restricted to authorised personnel only.
8. Data Retention
We retain personal data only for as long as is necessary to fulfil the purposes for which it was collected, or to comply with our legal, tax, or regulatory obligations. Data that is no longer required is securely and permanently deleted.
9. Your Data Protection Rights
Under UK GDPR, you have the right to:
• Right of access – request a copy of the personal data we hold about you
• Right to rectification – request correction of inaccurate or incomplete data
• Right to erasure – request deletion of your personal data (“the right to be forgotten”)
• Right to restriction – request that we limit how we process your data
• Right to object – object to processing based on legitimate interests
• Right to data portability – request transfer of your data in a machine-readable format
To exercise any of these rights, please contact us at info@letofluxury.co.uk. We will respond within one calendar month, as required under UK GDPR.
If you are unsatisfied with how we handle your data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at www.ico.org.uk.
10. Marketing Communications
We will only send marketing communications where:
• You have given your explicit consent to receive them, or
• There is a legitimate interest and you have not opted out
You may withdraw your consent at any time by contacting us at info@letofluxury.co.uk or by using the unsubscribe link included in any marketing email.
11. Children’s Privacy
Our website and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If we become aware that such data has been collected, it will be deleted promptly.
12. External Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those external sites, and we encourage you to review their privacy policies before providing any personal data.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services or legal obligations. Any updates will be published on this page with a revised “Last updated” date. We encourage you to review this policy periodically.
14. Contact Us
If you have any questions about this Privacy Policy or how your personal data is handled, please get in touch:
Email: info@letofluxury.co.uk
Website: https://www.letofluxury.co.uk
